Judges will be using the following criteria to evaluate the entries:

PROBLEM (20%) (MAX 300 WORDS)

The judges will be looking for:

• The market situation that you found your brand in
• A clear description of the business/brand/consumer challenge that marketing was being asked to address
• Any key statistics which help illustrate the scale of this challenge in more detail

Recommended information to submit:

• Start date
• End date
• Key objectives
• Target audience
• Budget

SOLUTION (30%) (MAX 300 WORDS)

The judges will be looking for:

• A clear rationale of why integrated marketing was chosen to help address the marketing problem
• The core insight on which you focused your thinking
• An outline of your marketing tools and media channel strategy
• How these were developed to be both distinctive and impactful

Recommended information to submit:

• Media channels used
• Core strategic thought
• Creative expression
• Creative/media rationale

DELIVERY (30%) (MAX 300 WORDS)

 The judges will be looking for:

• An overview of how your marketing tools and media channel strategy was implemented
• The different tactics/elements used within the campaign
• The roles of these different tactics/elements

 PERFORMANCE (20%) (MAX 300 WORDS)

The judges will be looking for:

• Clear evidence/metrics demonstrating the performance of the marketing campaign
• How this addressed the marketing problem you faced
• A clear rationale as to why you believe this qualifies for an AIME award

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